Buy-and-rent-back companies face investigations into misleading advertising
Friday, January 30th, 2009
The Office of Fair Trading has told 16 ’sale-and-rent-back’ firms that they must substantiate their advertising claims or face prosecution, amid suspicions that such firms may be misleading struggling homeowners desperate to avoid repossession.
The companies in question offer to buy houses, often at well below the market value, from people struggling to pay their mortgages, promising that the owners can carry on living there as tenants .
The OFT said that advertisements under investigation typically suggested that clients could stay in properties once they were sold for as long as they wished, paying rent at fait market rates. Customers were also told they could buy back the house at an agreed point in the futureif they came up with the requisite funds.
However, last year an OFT report found that these promises were not always met, and a number of tenants had been evicted from their houses very quickly.

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